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CASE · PREFAB HOUSING · SURINAME

Caribbean A.T.O.

PROJECT SCREENSHOT

Problem

Choosing a house is not a purchase decision, it is a research project. Size, model, price, what that price includes, what it does not, how to finance it. A buyer who cannot resolve those questions does not enquire — they leave.

Opportunity

The catalogue is the sales tool. Fifty-two models already differ in the ways buyers care about, so the site's job is to help someone narrow fifty-two down to one.

Solution

52 models organised into four collections — 26 blokhutten from roughly 6 to 36.9 m², 19 blokwoningen from 36 to 118.1 m², 3 villas from 150 to 240 m², and 4 fixed Pikin Dyompo packages — with filters for size, bedrooms, bathrooms and price, and model pages that suggest comparable alternatives.

System

A rule-based "Help mij kiezen" tool that walks an undecided buyer to a shortlist, pricing that separates what the model price covers from what the final project costs, and financing stated up front: 60% deposit, 40% in instalments, subject to assessment. Every path ends in WhatsApp or the contact form. There is no cart — a house is not a checkout purchase.

Result

Someone who arrives not knowing what a blokwoning costs leaves with a model name, a price they understand and an open WhatsApp thread. The site footer carries the credit publicly: "Made by Seth Tjokrodimedjo". Related work for the same client: the Pikin Dyompo promotional package — print, social and creative direction.

SAMPLE FIGURES · NOT YET MEASURED
[x per month]
WhatsApp enquiries per month
[x per month]
"Help mij kiezen" completions per month
[model name]
the model enquired about most

Next step

Tracking which models draw the most enquiries, so the catalogue can lead with what people actually ask for.

The figures above are placeholders until measurement is in place. Measured figures will replace them. Estimates never will.
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