Area-51 Motorsports
Problem
Nobody hands a six-figure McLaren to a shop they cannot vet. Owners want proof of technical competence before the first phone call, and a single generic "Services" page gives them nothing to read.
Opportunity
The shop's four highest-value jobs are four different decisions, made by four different buyers — scheduled maintenance, an inspection before a used exotic changes hands, a built engine, a dyno session.
Solution
A dedicated commercial page for each: Annual Maintenance, Pre-Purchase Inspection written as risk reduction for the buyer, the Engine Build Program on OEM-spec and forged internals, and ProHub Dyno Rental on direct-hub measurement with no tire slip.
System
Wix, with the trust layer carrying what copy cannot: the Thorney Motorsport relationship for McLaren authority, and reviews that name the actual cars — 765LT, 600LT, 675LT, Aventador. Every service page ends the same way: request a service quote, or call for service.
Result
Four separate enquiry paths in place of one services list, and a public build library to send a hesitant buyer to read — including the "1XXX + HP McLaren Build" article, published on the live site under a Webwerp byline. No lead or ranking figures are shown here; they have not been measured.
Next step
A reporting view over authorised Shopmonkey data — which services repeat, which builds bring work. Not built yet; it is the next thing on the list.