Webwerp Foundation
A website built to work, not just to launch.
Part of one connected sequence — see where this one fits.
There's a Facebook page, a WhatsApp number, and maybe a site someone put together years ago — but nothing that was actually built around what the business needs it to do, so it doesn't work properly on a phone, doesn't show up in search, and doesn't tell a stranger why they should choose this business over the next tab.
What this service does
What's included
- Strategy and information architectureDecides what pages exist, what each one needs to say, and in what order a visitor should see them, mapped out before a single page is designed.
- Responsive design and buildBuilt and tested so it looks and works properly on a phone, a tablet and a desktop, not designed for one and hoped for on the rest.
- Copywriting in English and DutchEvery page written in both languages around what the business actually offers, instead of filled with generic placeholder text.
- Technical SEO foundationPage titles, headings, clean URLs and proper indexing set up correctly from the first page, so search engines can read the site the way they need to.
- Analytics and Search Console setupBoth connected and verified at launch, so there is a record of traffic and search performance from day one instead of a gap before anyone sets it up.
- Lead-capture forms and conversion trackingEvery form built to actually deliver enquiries somewhere and tracked, so it is visible when someone takes a next step rather than a guess.
- Launch and handoverThe site goes live and is handed over with full access and a walkthrough, not left half-explained after the last invoice.
Pricing
Three sizes of the same build. Every tier is designed around your customer's decision, built responsive, tracked from day one and handed over with full access. The difference is how much site there is.
A proper working site, quickly.
A business with a Facebook page and a WhatsApp number that needs a credible place to send people.
Choose EssentialFound and contacted, in both languages.
A business that wants to show up in search and be easy to contact, in English and Dutch.
Choose StandardFor businesses that run on bookings or publish regularly.
A business that takes appointments, publishes updates, and wants its first quarter of Care included.
Choose PlusThe process
- 01DiscoverA conversation about the business, who it actually serves, and what the site needs to do for it.
- 02Map the structureInformation architecture: which pages need to exist, and in what order a visitor should see them.
- 03Design and buildA responsive build that follows the structure, not a template with the logo swapped in.
- 04WriteCopy in English and Dutch, written around the real offer instead of filler.
- 05Connect trackingAnalytics, Search Console, lead-capture forms and conversion tracking wired in before launch.
- 06TestEvery page, form and tracking point checked across devices before anything goes live.
- 07Launch and handoverThe site goes live, access is handed over, and a walkthrough covers how everything works.
Deliverables
- Strategy and information architecture planning
- Responsive design and build
- Copywriting in English and Dutch
- Technical SEO setup
- Analytics, Search Console and conversion tracking configuration
- A live, responsive website
- Full access to the site and its connected accounts
- Working lead-capture forms with conversion tracking in place
- A handover walkthrough
What this can grow into
Where this shows up
- A repair shop currently running on a Facebook page and word of mouth needs a real site that explains its services and shows up when someone searches for a shop nearby.
- A coach or consultant has no site beyond a profile page, and needs one place that explains what they do, who it's for, and how to book a first conversation.
- A catalog-style business selling through WhatsApp wants a proper site behind the catalog, so someone finding them through search has somewhere credible to land before the conversation starts.
Businesses that need a credible, working site as the foundation before adding growth or automation on top.
If there's already a site that works, loads properly and is tracked correctly, and the real problem is enquiries or follow-up rather than the site itself, an Audit or Growth System is likely the better next step.
How this differs
Foundation builds the site itself. Storefront adds the ability to take payment on it.
Foundation builds the digital foundation. Growth System turns that foundation into a customer-acquisition system.
Add-ons
Optional extras you can add to the scope above.
- Extra languages$220 per languageBeyond the standard English/Dutch pair.
- Blog or content section$220A structured space for articles or updates, set up and ready to write into.
- Advanced on-page SEO$150Structured data and schema markup for richer search results.
- Booking or scheduling$180A calendar or appointment flow connected to the site, for businesses that run on bookings.
- Extra page templates$90 per templateAdditional page types beyond the core set — a dedicated page per location or product line, for example.
- Maintenance planCovered by the Care plans.Ongoing updates and small changes after launch, instead of one-off requests.
- Service & fitment pages$260Pages structured by vehicle make, model or service type, instead of one generic services list.
- Booking & intake forms$200A booking flow and intake questionnaire built into the site, so the first consultation starts with context instead of from zero.
- WhatsApp catalog handoff$180Product or service pages built to hand off cleanly into a WhatsApp conversation with the right context already attached.
FAQs
Do I own the site afterward?
Yes. It is launched and handed over — there is no lock-in to keep working with Webwerp.
Can I edit the content myself later?
Yes, and that is the goal — the value is in the structure and system underneath, not in making you dependent on us for text changes.
What if I only need this and nothing more?
That is a fine outcome. We check what the site actually needs to do first, and if a straightforward build is the right answer, we keep it straightforward.
How long does a build like this take?
Depends on the size and how much content needs writing — you'll get a timeline up front once we know the scope, not an open-ended wait.
What do I need to provide?
Whatever already exists — logo, brand colors, past copy, photos — plus the knowledge we can't guess: what you actually offer and who it's for. We build the rest around that.
Can this connect to tools I already use, like a booking calendar?
Basic connections like a booking calendar can be part of Foundation. Deeper integrations, like CRM connections and automated follow-up, are what Growth System and Operations System are built for.
Can I start small and add to it later?
Yes — Foundation is built to be added to, not replaced. Storefront, Growth System and Operations System all build on top of it rather than starting over.
Is any upkeep required after launch?
Not immediately — it's handed over working. Software updates and ongoing changes are optional, and that's what Care covers if you'd rather not handle it yourself.