Webwerp Audit

• Positioning and offer reviewChecks whether it is actually clear, in the first few seconds, what the business does, who it is for, and why someone should choose it over the alternative.
• Website and user-experience walkthroughA real walkthrough of the site as a first-time visitor, on both desktop and mobile — where attention goes, where it stalls, what is confusing or missing.
• Technical SEO checkIndexing, page structure, metadata, load speed and the other technical basics that decide whether the site is even findable before anything else matters.
• Conversion and lead-capture reviewLooks at every point where a visitor could take a next step — forms, calls to action, contact methods — and whether any of them are quietly working against themselves.
• Follow-up process reviewWhat actually happens after someone submits a form or sends a message — who sees it, how fast, and whether it's tracked at all.
• Analytics and tracking checkConfirms whether analytics exist, are configured correctly, and are actually measuring what matters to the business — not just installed and forgotten.
• Written findings with a priority listEverything above, written up and ranked by impact, so the next step is obvious instead of overwhelming.

Know exactly what is broken before you spend a cent fixing it. A written findings document covering positioning, website, SEO, conversion, lead capture, follow-up and analytics, with a priority list of what to fix first.

1. 01IntakeA short conversation about the business, the goal, and what's already been tried.
2. 02ReviewPositioning, website, SEO and the conversion path, checked against the same list every time.
3. 03Walk the journeyThe customer path is tested first-hand, the way a real stranger would experience it — not assumed.
4. 04Document findingsWhat's working, what isn't, and why — with evidence, not just opinion.
5. 05PrioritizeFindings ranked by actual impact on the business, not by what happens to be easiest to fix.
6. 06WalkthroughA session to go through the findings together and agree what, if anything, happens next.

• A service business gets enquiries through its site but can't tell whether the drop-off happens on the page, in the form, or after submission.
• A catalog-style business selling through WhatsApp wants to know where people stop browsing before they ever message in.
• A consultant or coach has a website that looks fine but rarely turns into a booked consultation, and no one can say why.

Optional extras you can add to the scope above.

• +Competitor comparison$150The same checklist run against 2–3 competitors, so you can see where you stand.
• +Findings walkthrough call$75A live call through the report, instead of reading it alone.
• +Team workshop$200A working session with more than one stakeholder to agree what happens next, instead of one person relaying the findings.
• +Accessibility check$120A pass on keyboard navigation, contrast and screen-reader basics, reported alongside the main findings.
• +Follow-up audit$250A shorter re-check a few months later, to see what actually changed since the first one.
• +Rush turnaround$150Priority scheduling when you need the findings faster than the standard queue.
• +Booking-to-bay flow check$120A focused look at how an estimate turns into a booked appointment — the step where repair and performance shops lose the most leads.
• +Consultation-booking review$120How a visitor goes from reading about your services to actually booking a consultation — the trust step most coaches and consultants skip past.
• +Catalog-to-order review$120For businesses selling through a product catalog and WhatsApp — a look at how browsing actually turns into a placed order.